Personalised Road Trips
Across the American South

PLAN YOUR TRIP
Discover The South Differently
There is more to the South than its famous landmarks. We love places like Charleston, Savannah and New Orleans, but the best stories are often found between the pins on the map. Take the backroads instead of the highway, wander through historic town squares and quiet coastal communities, and discover the places that give the South its character.
Spend an afternoon in a small town you have never heard of, eat at a family-run diner you did not expect to find where you’ll be greeted with a warm welcome, stay somewhere with genuine character and follow the scenic bypass that becomes the highlight of the day.
The Secret South creates thoughtfully designed road trips built around our favourite places, carefully chosen stays and scenic routes worth taking. Backed by local knowledge, we introduce you the places and experiences that sit beyond the usual tourist trail, revealing a more genuine side of the region.
TRIP INSPIRATION
Journeys To Explore
Oak-lined avenues and oyster shacks. Lowcountry docks and mountain roads. Historic music halls, diners and small-town squares. The South is not one place but a collection of stories, flavours and landscapes waiting to be discovered. Every traveller finds something different here, find the places that speak to you with The Secret South.
SECRET STAYS
When the Stay Becomes the Destination
Distinctive stays selected for their character, sense of place, thoughtful hospitality and the kind of personal service that makes a journey more memorable.

The English Merchant's Inn
Waxahachie, TX
Built circa 1915 by cotton merchant James Wright Harrison for his new bride
Why it made the list
Individually designed suites filled with antiques
Beautifully preserved 1915 cotton merchant's mansion
Walkable to Waxahachie's historic courthouse square
$30 breakfast credit at your choice of local restaurants
INSIDE THE SOUTH
Get Inside The South
From local traditions and unexpected highlights to everyday Southern life and road trip culture, discover our handpicked favourites to help you make the most of your journey.
WIX
2,578 posts
2,578 posts
2,578 posts
Soft Studio — Interior & Object Styling Quiet design for everyday living Curation ⟡ Styling ⟡ Art Direction Paris ✦ Copenhagen ✦ Worldwide
↓ Spring Palette out now
hopp.bio/wix
Follow us on Instagram

The Southern Post
Sign up for fresh ideas for your next trip and practical tips for travel in the south.






























