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Personalised Road Trips
Across the American South

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PLAN YOUR TRIP

Discover The South Differently

There is more to the South than its famous landmarks. We love places like Charleston, Savannah and New Orleans, but the best stories are often found between the pins on the map. Take the backroads instead of the highway, wander through historic town squares and quiet coastal communities, and discover the places that give the South its character.

Spend an afternoon in a small town you have never heard of, eat at a family-run diner you did not expect to find where you’ll be greeted with a warm welcome, stay somewhere with genuine character and follow the scenic bypass that becomes the highlight of the day.

The Secret South creates thoughtfully designed road trips built around our favourite places, carefully chosen stays and scenic routes worth taking. Backed by local knowledge, we introduce you the places and experiences that sit beyond the usual tourist trail, revealing a more genuine side of the region.

TRIP INSPIRATION

Journeys To Explore

Oak-lined avenues and oyster shacks. Lowcountry docks and mountain roads. Historic music halls, diners and small-town squares. The South is not one place but a collection of stories, flavours and landscapes waiting to be discovered. Every traveller finds something different here, find the places that speak to you with The Secret South.

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Marble & Magnolias

Antebellum homes, historic gardens and the South's grandest porches, filled with history, architecture and stories from another time.

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Hollers & Hideaways

Wind your way up the back roads and you'll hear bluegrass drifting out all through these Appalachian valleys.

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Crab Pots & Catfish

The Lowcountry tidal marsh, barrier islands and old fishing villages where the catch of the day is tonight's dinner.

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Set in the South

Towns, streets and diners made famous on screen, with plenty to see long after the cameras have gone.

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Bourbon & B-sides

Distillery towns, mountain music halls and backroads where Kentucky bourbon, Tennessee whiskey and Southern soundtracks meet.

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Smoke, Spice & Bayous

A Southern flavour trail from Texas smokehouses through Cajun country to the tables of New Orleans.

SECRET STAYS

When the Stay Becomes the Destination

Distinctive stays selected for their character, sense of place, thoughtful hospitality and the kind of personal service that makes a journey more memorable.

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Lucia Bleu

Fairhope, AL

Three gorgeous cottages on the bluff, each with a private spa pool.

Why it made the list
  • Private plunge pool on each cottage patio 

  • Fresh flowers and a welcome gift on arrival 

  • Classic bicycles provided for guest use 

  • Full kitchen in each cottage

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Old Colorado Inn

Stuart, FL

Restored 1890s buildings and cottages a step from Stuart's Riverwalk.

Why it made the list
  • 3 onsite restaurants to choose from 

  • Homemade brownies and fresh bagels each morning 

  • Cottages with barbecue, pool access and privacy 

  • Riverwalk sunsets and fire pit steps away

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The Addison on Amelia Island

Fernandina Beach, FL

Old Florida feel in the charming Historic District of Fernandina Beach

Why it made the list
  • Complimentary concierge service 

  • Breakfast each morning with home baking 

  • Courtyard happy hour beside the tiered fountain 

  • Free bicycles for the historic district

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Adeline's Bed and Breakfast

Coushatta, LA

A restored 1900s farmhouse on 120 acres of Red River countryside.

Why it made the list
  • Pet Friendly 

  • Homemade breakfast using local organic produce 

  • One hundred and twenty acres to wander 

  • Starlink Wi-Fi

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The Red Horse Inn

Landrum, SC

Victorian cottages spread across 190 acres of Blue Ridge foothills.

Why it made the list
  • Blue Ridge Mountain backdrop 

  • Regular wine bar events 

  • Wellness centre on-site, yoga & personal training 

  • Private adults only cottages.

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The English Merchant's Inn

Waxahachie, TX

Built circa 1915 by cotton merchant James Wright Harrison for his new bride

Why it made the list
  • Individually designed suites filled with antiques 

  • Beautifully preserved 1915 cotton merchant's mansion 

  • Walkable to Waxahachie's historic courthouse square 

  • $30 breakfast credit at your choice of local restaurants

INSIDE THE SOUTH

Get Inside The South

From local traditions and unexpected highlights to everyday Southern life and road trip culture, discover our handpicked favourites to help you make the most of your journey.

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